“TOJIKSODIROTBONK” MADE REBRANDING IN ITS SYSTEM

         Dushanbe, January, 9th. (Pokiza Makhmadebekova, Olga Saprykina, the NIAT "Khovar"). — Since January, 1st the Joint-Stock Company "Tojiksodirotbonk", one of the lead banks of the Republic of Tajikistan, declares about rebranding in its system. As the chief of the department of marketing of the Joint-Stock Company "Tojiksodirotbonk" Makbulsho Imatshoev informed the NIAT "Khovar", work on creation of a new logo, visual design of the brand, positioning, and also complete ideology of the bank brand was conducted throughout long time. "Work on updating of image of the bank is held for the first time for last 16 years. It means that in the bank there are cardinal changes directed on improvement of the work with clients and partners", noted M.Imatshoev.         According to the expert, rebranding will allow the bank to raise its status in various strata of the society, to draw attention of new clients. "The new brand is much differed from previous which according to modern realities, corresponds more to the name of the bank reorganised on the base "Tajikvnesheconombank", — has noted M.Imatshoev.